Byron Bay Launch

PRINT, FMCG, KITTING

Lion NZ – Byron Bay - image 1
Lion NZ – Byron Bay - image 2
Lion NZ – Byron Bay - image 3
Lion NZ – Byron Bay - image 4

Client

Lion NZ – Byron Bay

Nationwide In-Store Execution

The Project
Create eye-catching in-store point of sale that maximised impact while working within a tight budget.

Our Approach
We took the original creative concepts and added the 3Sixty touch. By introducing subtle structural enhancements, we were able to create greater visual impact without significantly increasing costs. Features such as the raised 3D jandals added depth, dimension and shopper engagement while staying true to the campaign budget.

What We Delivered

  • Production of high-quality nationwide POS.
  • Added cost-effective 3D elements to elevate the creative.
  • On-time delivery and seamless execution across the campaign.

The Outcome
A fun, vibrant in-store campaign that stood out at shelf, delivered strong visual impact and demonstrated how thoughtful design enhancements can create a premium look without the premium price tag.

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